Data Driven Video Experience

Backstage® is a tailored content management system that helps users oversee their digital experiences, look at apps data, and monitor how well things are performing. It provides various options for layout and branding, making it simple for customers to craft unique video experiences.

Together with the team, we reimagined Backstage® to emphasise data, insights, personalisation, and enhanced branding. We introduced features like a new navigation design, quick editing tools, and better page previews to ensure a smoother and more user-friendly experience.

Company

Industry

Team

Role

2 Designers, VP Design

Product Designer

OTT, Broadcast, TV operators

24i

My role

Within the dedicated team, I took the initiative to lead the comprehensive design process, guiding the project all the way from the initial concept phase to the final proposal stage, with a strong emphasis on creating an exceptional user experience.

Main Challenge

Establish a new design vision in a single sprint week

Our main challenge was to establish this new design vision in a single sprint week, working within a strategic framework that aligned with business goals and user needs. Additionally, as part of a co-design approach, I collaborated with my colleague and led the design process through hands-on workshops to ensure alignment across teams and clear, actionable outcomes.

Main activities

Product Design

Introduced a redesigned, intuitive navigation structure, allowing users to access key features and data insights efficiently.

Analytics & Insights

Developed the interface for analytics and data visualization to empower users with meaningful insights into app and content performance.

Feature Innovation

Developed new features such as a Contextual Assistant for real-time in-app guidance based on user needs and Expert Support for instant expert assistance to enhance customer support.

Design workshops

I led workshops that helped stakeholders and teams quickly test and refine design ideas, align on project goals, and agree on a design direction for smooth execution and support.

Result & Impact

Product Evolution

The redesigned concept for Backstage® was well-received by stakeholders and established a foundation for a new, data-centric product direction. This approach and new feature set were subsequently incorporated into the roadmap, positioning Backstage as a more data-driven and user-focused platform that supports strategic growth for video service providers, broadcasters, and OTT companies.

Testimonials

Domenico is an amazing Design Mentor, mastering creative techniques to achieve great outcomes. I always consult him for complex design problems, as he excels in this area. Highly focused and analytical, he enriches any team. Beyond his professionalism, he’s fun and approachable, always ready to work hard and celebrate while sharing his passion for Italian food! Thank you for helping us reach our goals; you are truly one of the best designers we've had.

Florian Laroye
VP Design
Head of Product Management
I worked with Domenico for about 1.5 years at 24i. He was always helpful, creative, and had great ideas for improving our product's design. He collaborates well, quickly learns new features, and isn't afraid to ask questions to find the best solutions. It was a pleasure working with him.

Agnes Tolnay
Product Manager
Domenico is one of the best UX designers I’ve worked with. He has an innovative approach to service design and always strives to understand user behaviour before creating excellent user experiences. His attention to detail is exceptional. I would gladly have him on my team. Highly recommended!

Tung Hoang
Product Manager